Create impactful and lasting impressions with storytelling.

Invigorate your leadership skills with advanced storytelling techniques that will enhance the effectiveness of your marketing strategies and campaigns.              
  • Tap into the power of storytelling for tangible outcomes.

  • Align your teams around a purposeful and passionate narrative for an aligned marketing strategy.

  • Enhance the effectiveness of your campaigns by evoking emotions to drive buyer decisions.

Storytelling Certified | Masters action shot

Create impactful and lasting impressions with storytelling.

Invigorate your leadership skills with advanced storytelling techniques that will enhance the effectiveness of your marketing strategies and campaigns.

Storytelling Certified | Masters action shot
Tap into the power of storytelling for tangible outcomes.

Align your teams around a purposeful and passionate narrative for an aligned marketing strategy.

Enhance the effectiveness of your campaigns by evoking emotions to drive buyer decisions.
Storytelling Certified | Masters badge
Course overview.

A well-told story is one of the most effective and important ways to connect with your audience. And as a CMO, there are many stories to tell.

From your powerful brand story that inspires customers, to your internal narrative that engages and effectively aligns employees. As a C-suite leader, you must compellingly communicate the value marketing brings to the table. And ultimately, your own story, as you raise your professional profile and further your career.

The Storytelling Certified course will equip you with the most important marketing storytelling skills for CMOs, so you can take hold of the narrative that’ll drive your career and your customers forward with the ultimate marketing storytelling course.
Storytelling Certified | Masters badge
Course overview.

A well-told story is one of the most effective and important ways to connect with your audience. And as a CMO, there are many stories to tell.

From your powerful brand story that inspires customers, to your internal narrative that engages and effectively aligns employees. As a C-suite leader, you must compellingly communicate the value marketing brings to the table. And ultimately, your own story, as you raise your professional profile and further your career.

The Storytelling Certified course will equip you with the most important marketing storytelling skills for CMOs, so you can take hold of the narrative that’ll drive your career and your customers forward with the ultimate marketing storytelling course.

By the end of this course, you’ll be able to...
  • Build frameworks
    Create, build, and deliver effective brand, product, and customer stories at scale through actionable frameworks.

  • Enthrall your audience
    Learn to tell stories that’ll engage and inspire your audience, whether that’s your customers, your teams, or the boardroom.

  • Sell through stories
    Leverage the power of storytelling to captivate audiences on an emotional level. Ensure they buy into the passion and purpose of your brand.
Storytelling Certified | Masters resources
Storytelling Certified | Masters resources

By the end of this course, you’ll be able to...


Build frameworks

Create, build, and deliver effective brand, product, and customer stories at scale through actionable frameworks.

Enthrall your audience
Learn to tell stories that’ll engage and inspire your audience, whether that’s your customers, your teams, or the boardroom.

Sell through stories
Leverage the power of storytelling to captivate audiences on an emotional level. Ensure they buy into the passion and purpose of your brand.
The Introduction to Storytelling will help marketing leaders to elevate their brand story, making it more compelling, and helping them to gain more cut through in an increasingly noisy context.

Alan Gleeson, CEO & CoFounder at Contento.io

Extremely robust structure, very cohesive and well explained frameworks that are essential to PMM success within any business.
Karim Zuhri, GM & Chief Operating Officer at Cascade
When the storytelling course is built and presented as a great story you know Elliott knows what he's talking about. Great use and explanation of frameworks, interesting tasks that get you thinking.
Igor Kranjčec, Head of Revenue at
Determ
Meet your instructor, Elliott Rayner.

Elliott is the Director of Marketing at OWOW, and has a rich background in creating fantastic narratives around products and brands. 

After seven years at the Adidas global HQ specializing in product marketing and innovation, developing cutting-edge performance products for the 2010 Football World Cup and the 2011 Rugby World Cup, it’s fair to say Elliott knows his onions.  

Elliott also spent three years in Amsterdam spearheading the creation and development of ASICS global running apparel and developing sustainable products for the 2020 Tokyo Olympics. Quite the portfolio, right? 😎

He’s a firm believer that: “The best products have authenticity at their core. There are few things that can’t be improved and innovated within marketing via a clearer understanding of your brand purpose.”
Elliott Rayner
Meet your instructor, Elliott Rayner.

Elliott is the Director of Marketing at OWOW, and has a rich background in creating fantastic narratives around products and brands. After seven years at the Adidas global HQ specializing in product marketing and innovation, developing cutting-edge performance products for the 2010 Football World Cup and the 2011 Rugby World Cup, it’s fair to say Elliott knows his onions.

Elliott also spent three years in Amsterdam spearheading the creation and development of ASICS global running apparel and developing sustainable products for the 2020 Tokyo Olympics. Quite the portfolio, right? 😎

He’s a firm believer that: “The best products have authenticity at their core. There are few things that can’t be improved and innovated within marketing via a clearer understanding of your brand purpose.”
What's included?

Content
Over 3 hours of multimedia content, expertly crafted and curated as the ultimate CMO storytelling course. You’ll master the fundamental elements of great marketing stories: perspective, passion, and purpose to build emotional connections with your audience.

Templates
Actionable templates and workflows to allow you to quickly and effectively apply the principles of great storytelling you’ve learned through this course.

Video
Video content and tutorials from storytelling led by an expert storyteller. Learn directly from Elliott Rayner’s insights on how he’s crafted dynamic product stories for some of the most exciting brands in the world.

Exams
We’ll test what you’ve learned from the course to ensure you’re ready to take your new storytelling skills out into the world and captivate audiences.

Interactive 
Apply these insights in curated, interactive activities, to help you hone your storytelling capabilities before putting them into practice to build your rich marketing strategy.

Bonus content
You’ll have access to a dozen pieces of exclusive bonus content, so you can learn from storytelling experts in brands like ASICS, Babbel, and Ikigai.

What's included?
Content
Over 3 hours of multimedia content, expertly crafted and curated as the ultimate CMO storytelling course. You’ll master the fundamental elements of great marketing stories: perspective, passion, and purpose to build emotional connections with your audience.
Templates
Actionable templates and workflows to allow you to quickly and effectively apply the principles of great storytelling you’ve learned through this course.
Video
Video content and tutorials from storytelling led by an expert storyteller. Learn directly from Elliott Rayner’s insights on how he’s crafted dynamic product stories for some of the most exciting brands in the world.
Exams
We’ll test what you’ve learned from the course to ensure you’re ready to take your new storytelling skills out into the world and captivate audiences.
Interactive 
Apply these insights in curated, interactive activities, to help you hone your storytelling capabilities before putting them into practice to build your rich marketing strategy.
Bonus content
You’ll have access to a dozen pieces of exclusive bonus content, so you can learn from storytelling experts in brands like ASICS, Babbel, and Ikigai.
The Introduction to Storytelling will help marketing leaders to elevate their brand story, making it more compelling, and helping them to gain more cut through in an increasingly noisy context.
Alan Gleeson, CEO & CoFounder at Contento.io
Extremely robust structure, very cohesive and well explained frameworks that are essential to PMM success within any business.
Karim Zuhri, GM & Chief Operating Officer at Cascade
When the storytelling course is built and presented as a great story you know Elliott knows what he's talking about. Great use and explanation of frameworks, interesting tasks that get you thinking.
Igor Kranjčec, Head of Revenue at Determ

What to expect from Storytelling Certified

Write your awesome label here.

Looking to learn as a team?


Want to enhance your whole team’s storytelling skill? To get a team of three or more certified, speak to Matt about team rates on m.booth@teamalliance.com.

P.s. Need help convincing your boss? We've done the hard part for you.

Looking to learn as a team?


Want to enhance your whole team’s storytelling skill? To get a team of three or more certified, speak to Matt about team rates on m.booth@teamalliance.com.

P.s. Need help convincing your boss? We've done the hard part for you.

Course curriculum.

FAQs.

Who’s this course for?

This marketing storytelling course is for anyone ready to boost their storytelling skills and truly take their narrative artistry to the next level. Whether you’re an aspiring CMO, just starting out, or just want to refine your knowledge and further understand the science behind a story that sells, this certification is for you. By the end of the course, you’ll have a comprehensive set of skills needed to create impactful and successful brand storytelling.

How does the course work?

The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities that are designed to strengthen your skills. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Storytelling Certified!

How long will the course take to complete?

The course content, activities, and exams will take just over 3 hours to complete.

What happens if I don’t pass the exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll still have gained a wealth of knowledge and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

How long will I have access to the course content?

 For life! One, one-off payment gives you unlimited access to all the course’s content.