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Forge industry alliances and become unbeatable.

Reach new audiences, amplify your messaging, and finally sell at scale when you learn how to leverage strategic partnerships the right way.
  • Forge alliances: Become unstoppable when you learn how to create win/win opportunities for your strategic partners.

  • Scale faster: Reach new audiences and enlist your partners’ teams to sell at previously unimaginable scales.

  • Learn from the best: Learn from a Go-to-Market master with over 20 years’ experience. 

Ecosystem Go-to-Market Certified | Masters asset

Forge industry alliances and become unbeatable.

Reach new audiences, amplify your messaging, and finally sell at scale when you learn how to leverage strategic partnerships the right way.
Forge alliances
Become unstoppable when you learn how to create win/win opportunities for your strategic partners.

Scale faster
Reach new audiences and enlist your partners’ teams to sell at previously unimaginable scales.

Learn from the best
Learn from a Go-to-Market master with over 20 years’ experience.
Ecosystem Go-to-Market Certified | Masters asset
Ecosystem Go-to-Market Certified | Masters template
Certification overview.

In business, you don’t have to go it alone. Effective strategic partnerships unlock new audiences, extra personpower, and even brand-new strategies you can use to launch your Go-to-Market strategies to new levels of effectiveness.

This ecosystem Go-to-Market certification teaches you everything you need to know about finding, teaming up with, and fostering ongoing, profitable relationships with suitable partners in your industry.

Certification overview.


In business, you don’t have to go it alone. Effective strategic partnerships unlock new audiences, extra personpower, and even brand-new strategies you can use to launch your Go-to-Market strategies to new levels of effectiveness.


This ecosystem Go-to-Market certification teaches you everything you need to know about finding, teaming up with, and fostering ongoing, profitable relationships with suitable partners in your industry.

Ecosystem Go-to-Market Certified | Masters template
By the end of this certification you'll be able to..

Identify partners
Define an ideal partner profile (IPP) and recruit partners who can help you achieve your goals.

Forge alliances
Develop a value proposition that motivates and attracts partners by addressing their unique needs.

Scale and sustain
Leverage technology to scale your ecosystem Go-to-Market efforts, and use continuous performance measurement to ensure long-term success.
Ecosystems Go-to-Market Certified | Masters badge
By the end of this certification you'll be able to..

Identify partners
Define an ideal partner profile (IPP) and recruit partners who can help you achieve your goals.

Forge alliances
Develop a value proposition that motivates and attracts partners by addressing their unique needs.

Scale and sustain
Leverage technology to scale your ecosystem Go-to-Market efforts, and use continuous performance measurement to ensure long-term success.


Ecosystems Go-to-Market Certified | Masters badge

"Very high quality materials and an engaging community make the GTM Alliance my go-to place for advice and education on getting my products to market."


David Bressler, Staff Product Marketing Manager at Cockroach Labs
Vishal Ganeriwala
Meet your instructor.

Boasting over two decades in tech and product marketing, your instructor,  Vishal Ganeriwala, has held leadership roles in product marketing, product management, technical marketing, and more.

Over the course of his career, Vishal has seen success leveraging effective Go-yo-Market strategies, positioning and messaging, demand generation, and competitive analysis. Vishal’s approach aims to create measurable impact, enhance product visibility, and enable sales channels.

In this certification, Vishal teaches you how to drive growth by forging strategic partnerships with your industry’s key players, and incorporating them into practical, results-driven Go-to-Market strategies.
Meet your instructor.

Boasting over two decades in tech and product marketing, your instructor, Vishal Ganeriwala, has held leadership roles in product Marketing, product management, technical marketing, and more.

Over the course of his career, Vishal has seen success leveraging effective Go-to-Market strategies, positioning and messaging, demand generation, and competitive analysis. Vishal’s approach aims to create measurable impact, enhance product visibility, and enable sales channels.

In this certification, Vishal teaches you how to drive growth by forging strategic partnerships with your industry’s key players, and incorporating them into practical, results-driven Go-to-Market strategies.


Vishal Ganeriwala

Learn from industry experts like:

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"Looking outside your organization for advice, best practices etc. is essential to staying ahead and inspired. GTM Alliance is just that for go-to-market strategists with quality tools and peer insights on everything GTM."


Macey Jones, Principle Product Marketing at Hitachi Vantara
What's included?

Content
Engaging certification materials guide you through the minefield of ecosystem Go-to-Market, teaching you all you need to know to succeed.

Templates
Get access to proven templates and frameworks as soon as you sign up to save you time and help you see rapid success. 

Footage
4+ hours of on-demand content with your expert instructor keep you engaged and inspired all the way to the end of your learning journey.

Certification
Get an official certification to
prove your newfound skills and boost your status and career prospects.

Studies
Case studies and practical activities give you hands-on experience at implementing what you learn, as you learn it, for better retention and deeper understanding.

Access
Get lifetime access to all certification content, so you can brush up on your knowledge at
any time, from wherever you are.

What's included?

Content
Engaging certification materials guide you through the minefield of ecosystem Go-to-Market, teaching you all you need to know to succeed.

Templates
Get access to proven templates and frameworks as soon as you sign up to save you time and help you see rapid success.

Footage
4+ hours of on-demand content with your expert instructor keep you engaged and inspired all the way to the end of your learning journey.

Certification
Get an official certification to prove your newfound skills and boost your status and career prospects.

Studies
Case studies and practical activities give you hands-on experience at implementing what you learn, as you learn it, for better retention and deeper understanding.

Access
Get lifetime access to all certification content, so you can brush up on your knowledge at any time, from wherever you are.

Looking for lifelong L&D support?


Become a Pro+ Member and unlock 20+ OnDemand certifications, over 100 hours of OnDemand content, templates & frameworks, workshops, mentorship opportunities, an in-person summit ticket, and much more.

Looking for lifelong L&D support?


Become a Pro+ Member and unlock 20+ OnDemand certifications, over 100 hours of OnDemand content, templates & frameworks, workshops, mentorship opportunities, an in-person summit ticket, and much more.

Certification curriculum.

Coming soon, watch this space. 👀

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Kyle about team rates on kyle@salesenablementcollective.com.

P.S. If you need help convincing your boss, we've done the hard work for you.

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Matt about team rates on kyle@salesenablementcollective.com.

P.S. If you need help convincing your boss, we've done the hard work for you.

FAQs.

What is the Ecosystem Go-to-Market Certified: Masters certification?

Ecosystem Go-to-Market Certified: Masters is a comprehensive online certification that teaches you how to create and own an effective, strategic partnership Go-to-Market strategy. It provides in-depth training on creating and managing an ecosystem of industry-appropriate Go-to-Market partners.

The certification covers everything from why ecosystems matter now, to who to partner with (and how to persuade them to join you), all the way through to tactics for making sure your ecosystem strategy scales sustainably. It also offers downloadable templates, bonus content from experienced GTM practitioners, optional certification, and a certificate upon completion.

Who is the Ecosystem Go-to-Market Certified: Masters certification for?

This certification is most appropriate for GTM practitioners working across marketing, sales, product, and customer success functions. It’s also relevant for revenue and partnership leaders, as well as executives looking to leverage partner ecosystems for growth.

How does the Ecosystem Go-to-Market Certified: Masters certification work?

The certification is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Go-to-Market Certified!

How long will the Ecosystem Go-to-Market Certified: Masters certification take to complete?

You can take however long you need to work through the materials, it's completely flexible! The certification consists of 4+ hours of on-demand content, including activities and exam questions.

Is the coursework mandatory?

No, but we'd highly recommend completing it. The more you put in, the more you get out, so we encourage everyone to complete all coursework.

What happens if I don’t pass the exams?

If you fail the first time around, you'll have the option to retake the exam. If you fail the second attempt, unfortunately, you won’t be awarded a certificate. However, you’ll still have lifetime access to all certification materials, so you can brush up on your knowledge whenever you like.

How much does the Ecosystem Go-to-Market Certified: Masters certification cost?

$500. With this investment, you'll have a blueprint for becoming a first-rate GTM partnership strategist.

Do you offer team discounts?

We do! All our team packages are tailored to your needs. Just drop Kyle a line at kyle@salesenablementcollective.com and tell him what you’re looking for.