Listen & learn. Level-up your customer engagement with Customer Advisory Boards Certified.

Looking to get your customers more involved? Ready to take the next step forward for customer engagement? Want to make the most of the feedback you’re getting from your advocates? Whether you’re brand new to CABs, or have one already set up, this certification will help you get on step closer to perfection! 

  • 3+ hours of content

  • 4 modules
  • 37 exam questions

  • 6 expert insights 
  • 100% self-paced
  • Official certification
CAB Certified | Masters badge

Listen & learn. Level-up your customer engagement with Customer Advisory Boards Certified.

Looking to get your customers more involved? Ready to take the next step forward for customer engagement? Want to make the most of the feedback you’re getting from your advocates? Whether you’re brand new to CABs, or have one already set up, this certification will help you get on step closer to perfection! 

3+ hours of content

4 modules

37 exam questions

6 expert insights
 
100% self-paced

Official certification
Action shot
Certification overview.

Is the idea of setting up a CABs a little overwhelming? How do you begin? Which customers would be a good fit? How will the meetings run? What’s your overall aim?

Beginning any project can come with a lot of questions, especially if involves working closely with your customers. But this Masters certification offers you the tool and resources you need, all in one place.  

Need tips on getting stakeholder buy-in? We’ve got you. Stuck with negative feedback? Get advice on how to turn it into a positive outcome. Need some quick wins? Our templates streamline your work instantly. 

Get certified in Customer Advisory Boards.
Certification overview.

Is the idea of setting up a CABs a little overwhelming? How do you begin? Which customers would be a good fit? How will the meetings run? What’s your overall aim?

Beginning any project can come with a lot of questions, especially if involves working closely with your customers. But this Masters certification offers you the tool and resources you need, all in one place.  

Need tips on getting stakeholder buy-in? We’ve got you. Stuck with negative feedback? Get advice on how to turn it into a positive outcome. Need some quick wins? Our templates streamline your work instantly. 

Get certified in Customer Advisory Boards.
Start the cycle to success.
  • Produce an awesome Customer Advisory Board.
  • Get key customer insights.
  • Enhance your product.
  • Keep consumers happy.
  • Boost your revenue.
Brand-new to CABs? We’ll show you the ropes. 

CAB veteran? We’ve got you sorted with a refresher (and we'll teach you new tricks!)

This certification will equip you with the actionable tools, knowledge, and know-how needed to grasp the ins and outs of CABs.
Sourcing ideal members & discovering their WHY
Start the cycle to success.

Produce an awesome Customer Advisory Board.

Get key customer insights.

Enhance your product.

Keep consumers happy.

Boost your revenue.

Brand-new to CABs? We’ll show you the ropes. 

CAB veteran? We’ve got you sorted with a refresher (and we'll teach you new tricks!)

This certification will equip you with the actionable tools, knowledge, and know-how needed to grasp the ins and outs of CABs.

Free for Pro+ members

"If you're planning on launching your first CAB, drop everything you're doing and take this course! Not only will it provide you with valuable resources and frameworks, but it'll also help you avoid a lot of 'first time CAB' mistakes and pitfalls."

Mark Assini, Product Marketing Manager at Voices

Learn from industry experts like:

Sara Steffan CABS
Sara Steffan
Senior Director, Customer Marketing

Tiffany Raymond
Tiffany Raymond
Vice President of Marketing

Jui Tamhane
Jui Tamhane
Product Marketing - WhatsApp for Business

Dave Hansen
Dave Hansen 
Senior Global Customer Advocacy Program Manager 
Tim Newman
Tim Newborne
Customer Advocacy Consultant
Katie Meeker
Katie Meeker
Vice President Marketing

What you'll achieve.

Understand the strategic benefits of Customer Advisory Boards.

Drive engagement among your members.

Get business buy-in from key stakeholders.

Consolidate feedback and introduce action points.

Outline objectives and key themes.

Source ideal CAB members.

Understand key CABs metrics.

Prepare an awesome agenda.

Turn negative feedback into positive outcomes. 

 Define roles and responsibilities.

What you'll achieve.

Understand the strategic benefits of Customer Advisory Boards.

Drive engagement among your members.

Get business buy-in from key stakeholders.

Consolidate feedback and introduce action points.

Outline objectives and key themes.

Source ideal CAB members.

Understand key CABs metrics.

Prepare an awesome agenda.

Turn negative feedback into positive outcomes. 

 Define roles and responsibilities.

Looking to learn as a team?


If you're looking to get a team of three or more customer marketers certified, then speak to Kyle here.


P.S. If you need help convincing your boss, we've done the hard part for you.
Certification curriculum.

Unlock an additional 7+ courses 🔓


Access our entire suite of courses, a free in-person event ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

FAQs.

Who’s this certification for?

Quite literally (almost) anyone. Whether you’re a Customer Marketing Manager, Customer Success Manager, or something totally different, if you've got an appetite to be an expert in CABs, this certification has been created for you.

Already ran a CAB or two in your time? Refine and improve on your current practices. Running your first CAB? Walk away with a step-by-step framework to hit the ground running and make an impact.

How does the certification work?

The certification is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Customer Advisory Board Certified!

How long will the certification take to complete?

The certification content, activities, and exams will take approximately 3 hours to complete.

What happens if I don’t pass the exams?

If you fail first time round you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the certification materials for life - so you can brush up on the bits you slipped up on forevermore.

How long will I have access to the certification content?

For life! One, one-off payment gives you unlimited to all the certification content forevermore.