Build impactful competitive programs
Competitive Intelligence Certified | Masters
The course validated a lot of my existing knowledge (7+ years in CI), but also gave me new ideas which I will test out in my next job.
Marcel Hoffmann, Principle Product Marketing Manger at Cloudflare
A very good course to train or refresh your CI skills. I’d recommend for anyone who wants to learn CI to start here. It’s a good refresh and the fireside chats and bonus footage are very good and those of us with more experience will find those to be gold.
Dustin Ray, Senior Strategy Consultant at
Risecor
A systematic approach to CI as a function, role, and purpose! I 100% would recommend.
Igor Kranjčec, Head of Marketing
at Determ
at Determ
Helpful as I am new to the CI world (and not from a Product Marketing background either)
Zachary Dworkis, Competitive Intelligence at Workday
The course validated a lot of my existing knowledge (7+ years in CI), but also gave me new ideas which I will test out in my next job.
Marcel Hoffmann, Principle Product Marketing Manger at Cloudflare
A systematic approach to CI as a function, role, and purpose! I 100% would recommend.
Igor Kranjčec, Head of Marketing
at Determ
at Determ
Senior Product Marketing Manager at Gong
Product Marketing Lead at Amazon
Content
10 jam-packed chapters of “instantly applicable” competitive intelligence training taking you step-by-step through competitive intelligence’s most essential elements.
Footage
4+ hours of content, plus tons of bonus footage featuring experts from companies including Gong, GoDaddy, and Hootsuite.
Exams
No passive learning here. You’ll consolidate your learning at intervals throughout the course with bite-sized exams and quizzes.
Templates
9 tried, tested, and vetted templates created by CI experts you can take away and apply instantly.
Access
Lifetime access to all course content. Busy schedule? Complete the material whenever suits you best.
Certificates
Get an official certification upon completion to share your success with your network.
Director, Competitive Enablement Services at Klue
Product Marketing Lead at Amazon
Is this course right for me?
Are you a Competitive Intelligence Lead looking to cement your skills and knowledge? Or are you a PMM performing competitive intelligence as a part of your role? A Director of Product Marketing looking to enable sales, and align cross-functional teams on brand and product positioning? If any of these sound like you, this course is right up your alley.
Is there a time limit on completing the course?
The course is 100% on-demand and self-paced. Once you enroll, you’ll work through the chapters in chronological order. At the end of each module, it’ll be time to test your knowledge with our confidence-building exam questions. Once you pass all these, you’ll be Competitive Intelligence Certified!
How long does the course take to finish?
Smart cookies can complete the base course in about 1.5 hours. The bonus material, discussion panels, and fireside chats will take an additional 3+ hours to complete.
What do I do if I don’t pass the exams?
If you fail the first time around, you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. But all is not lost! You’ll still have learned LOTS, and you’ll have lifetime access to the course materials.
How long will I have access to the course content?
Course takers get lifetime access! A single, one-off payment gives you unlimited reign of all the course content.