Skills and frameworks for confident, impactful competitive programs.

Unlock the ultimate self-paced pathway to taming your data, mapping your landscape, and crisping up your competitive positioning.    
  • Discover the surprising tools your competitive tech stack needs if you’re to succeed.

  • Unveil the research method that allows you to (finally) understand what your customers really want.

  • Achieve an intuitive understanding of your competitive position with this unique visualization tool.
Competitive Intelligence Certified | Masters action shot

Skills and frameworks for confident, impactful competitive programs.

Unlock the ultimate self-paced pathway to taming your data, mapping your landscape, and crisping up your competitive positioning.    

Competitive Intelligence Certified | Masters action shot

Discover the surprising tools your competitive tech stack needs if you’re to succeed.

Unveil the research method that allows you to (finally) understand what your customers really want.

Achieve an intuitive understanding of your competitive position with this unique visualization tool.
Competitive Intelligence Certified | Masters badge
Course overview.

Picture this… One of your primary competitors has announced something big. A game changer. Your other competitors are scrambling… but you’re ready for it.

Your sales reps are primed to handle any objection. Your leadership team is up to speed. Your entire org is ready to respond decisively. And it’s all thanks to you.

What if we told you it’s possible to build a competitive intelligence program that’s slick enough to handle all the market can throw at it? You’re just a few clicks away from uncovering the processes and frameworks an expert used to do exactly this.

Discover how to replicate his success with this competitive intelligence training course.

Competitive Intelligence Certified | Masters badge
Course overview.

Picture this… One of your primary competitors has announced something big. A game changer. Your other competitors are scrambling… but you’re ready for it.

Your sales reps are primed to handle any objection. Your leadership team is up to speed. Your entire org is ready to respond decisively. And it’s all thanks to you.

What if we told you it’s possible to build a competitive intelligence program that’s slick enough to handle all the market can throw at it? You’re just a few clicks away from uncovering the processes and frameworks an expert used to do exactly this.

Discover how to replicate his success with this competitive intelligence training course.
By the end of this course you’ll be able to..
  • Build your program
    Build and scale a competitive intelligence program that does the work for you, funneling new intel straight to your inbox.

  • Guide strategic decisions
    Speak confidently about the competitive landscape and your place within it. Earn your seat at the table and guide your org’s strategy.

  • Empower others
    Don’t just enable. Empower your customer-facing teams to speak with confidence about your brand and your competitors.
Competitive Intelligence Certified | Masters template
Competitive Intelligence Certified | Masters template

By the end of this course you’ll be able to..


Build your program

Build and scale a competitive intelligence program that does the work for you, funneling new intel straight to your inbox.

Guide strategic decisions
Speak confidently about the competitive landscape and your place within it. Earn your seat at the table and guide your org’s strategy. 

Empower others
Don’t just enable. Empower your customer-facing teams to speak with confidence about your brand and your competitors.
The course validated a lot of my existing knowledge (7+ years in CI), but also gave me new ideas which I will test out in my next job.
Marcel Hoffmann, Principle Product Marketing Manger at Cloudflare
A very good course to train or refresh your CI skills. I’d recommend for anyone who wants to learn CI to start here. It’s a good refresh and the fireside chats and bonus footage are very good and those of us with more experience will find those to be gold.
Dustin Ray, Senior Strategy Consultant at
Risecor
A systematic approach to CI as a function, role, and purpose! I 100% would recommend.
Igor Kranjčec, Head of Marketing
at Determ
Helpful as I am new to the CI world (and not from a Product Marketing background either)
Zachary Dworkis, Competitive Intelligence at Workday
The course validated a lot of my existing knowledge (7+ years in CI), but also gave me new ideas which I will test out in my next job.
Marcel Hoffmann, Principle Product Marketing Manger at Cloudflare
A systematic approach to CI as a function, role, and purpose! I 100% would recommend.
Igor Kranjčec, Head of Marketing
at Determ
Learn from industry experts like:
Elvis Lieban
Elvis Lieban
Senior Product Marketing Manager at Gong
Clara Smyth
Clara Smyth
Director, Competitive Enablement Services at Klue
Alejandro Rodriguez
Alejandro Rodriguez
Product Marketing Lead at Amazon

What you can expect from Competitive Intelligence Certified

Write your awesome label here.
What's included.

Content
10 jam-packed chapters of “instantly applicable” competitive intelligence training taking you step-by-step through competitive intelligence’s most essential elements.

Templates
9 tried, tested, and vetted templates created by CI experts you can take away and apply instantly.

Footage
4+ hours of content, plus tons of bonus footage featuring experts from companies including Gong, GoDaddy, and Hootsuite.

Access
Lifetime access to all course content. Busy schedule? Complete the material whenever suits you best.

Exams
No passive learning here. You’ll consolidate your learning at intervals throughout the course with bite-sized exams and quizzes.

Certificate
Get an official certification upon completion to share your success with your network.

What's included.
Content
10 jam-packed chapters of “instantly applicable” competitive intelligence training taking you step-by-step through competitive intelligence’s most essential elements.
Templates
9 tried, tested, and vetted templates created by CI experts you can take away and apply instantly.
Footage
4+ hours of content, plus tons of bonus footage featuring experts from companies including Gong, GoDaddy, and Hootsuite.
Access
Lifetime access to all course content. Busy schedule? Complete the material whenever suits you best.
Exams
No passive learning here. You’ll consolidate your learning at intervals throughout the course with bite-sized exams and quizzes.
Certificate
Get an official certification upon completion to share your success with your network.

Looking to learn as a team?


If you're looking to certify a team of three or more, speak to Matt at m.booth@teamalliance.com.

P.s. Need help convincing your boss? We've done the hard part for you.

Looking to learn as a team?


If you're looking to certify a team of three or more, speak to Matt at m.booth@teamalliance.com.

P.s. Need help convincing your boss? We've done the hard part for you.

Course curriculum.

FAQs.

Is this competitive intelligence course right for me?

Are you a Competitive Intelligence Lead looking to cement your skills and knowledge? Or a product marketer looking to help sales win more deals, and align teams on brand and product positioning? If competitive intelligence is a part of your role, this course is for you.

What are the benefits of obtaining a competitive intelligence certification? 

By completing a competitive intelligence training program, you’ll acquire all the skills you need to build an effective CI program for your company. You’ll learn how to stay ahead of the competition, identify gaps in the market, and ultimately make more informed business decisions.  

Is there a time limit on completing the course?

There is no time limit on completing the course. It’s 100% on-demand and self-paced. Once you’ve enrolled, you can leave the course and come back to complete it any time.

How long does the course take to finish?

Fast learners will be able to finish the base course in around two hours. Working through all the bonus material, discussion panels, and fireside chats will take an additional 3+ hours to complete.

What do I do if I don’t pass the exams?

If you fail the first time around, you'll be given the option to retake the exam. If you fail the second attempt, you won’t get a completion certificate.

How long will I have access to the course content?

Once you’ve enrolled, you’ll have lifetime access to all the course material.