Skills and frameworks for confident, impactful competitive programs.
Skills and frameworks for confident, impactful competitive programs.
The course validated a lot of my existing knowledge (7+ years in CI), but also gave me new ideas which I will test out in my next job.
Marcel Hoffmann, Principle Product Marketing Manger at Cloudflare
A very good course to train or refresh your CI skills. I’d recommend for anyone who wants to learn CI to start here. It’s a good refresh and the fireside chats and bonus footage are very good and those of us with more experience will find those to be gold.
Dustin Ray, Senior Strategy Consultant at
Risecor
A systematic approach to CI as a function, role, and purpose! I 100% would recommend.
Igor Kranjčec, Head of Marketing
at Determ
at Determ
Helpful as I am new to the CI world (and not from a Product Marketing background either)
Zachary Dworkis, Competitive Intelligence at Workday
The course validated a lot of my existing knowledge (7+ years in CI), but also gave me new ideas which I will test out in my next job.
Marcel Hoffmann, Principle Product Marketing Manger at Cloudflare
A systematic approach to CI as a function, role, and purpose! I 100% would recommend.
Igor Kranjčec, Head of Marketing
at Determ
at Determ
Senior Product Marketing Manager at Gong
Product Marketing Lead at Amazon
Content
10 jam-packed chapters of “instantly applicable” competitive intelligence training taking you step-by-step through competitive intelligence’s most essential elements.
Templates
9 tried, tested, and vetted templates created by CI experts you can take away and apply instantly.
Footage
4+ hours of content, plus tons of bonus footage featuring experts from companies including Gong, GoDaddy, and Hootsuite.
Access
Lifetime access to all course content. Busy schedule? Complete the material whenever suits you best.
Exams
No passive learning here. You’ll consolidate your learning at intervals throughout the course with bite-sized exams and quizzes.
CertificateGet an official certification upon completion to share your success with your network.
Is this competitive intelligence course right for me?
Are you a Competitive Intelligence Lead looking to cement your skills and knowledge? Or a product marketer looking to help sales win more deals, and align teams on brand and product positioning? If competitive intelligence is a part of your role, this course is for you.
What are the benefits of obtaining a competitive intelligence certification?
By completing a competitive intelligence training program, you’ll acquire all the skills you need to build an effective CI program for your company. You’ll learn how to stay ahead of the competition, identify gaps in the market, and ultimately make more informed business decisions.
Is there a time limit on completing the course?
There is no time limit on completing the course. It’s 100% on-demand and self-paced. Once you’ve enrolled, you can leave the course and come back to complete it any time.
How long does the course take to finish?
Fast learners will be able to finish the base course in around two hours. Working through all the bonus material, discussion panels, and fireside chats will take an additional 3+ hours to complete.
What do I do if I don’t pass the exams?
If you fail the first time around, you'll be given the option to retake the exam. If you fail the second attempt, you won’t get a completion certificate.
How long will I have access to the course content?
Once you’ve enrolled, you’ll have lifetime access to all the course material.