Discover the psychology behind closing deals

This course is your guide to mastering sales and buyer psychology. Packed with expert advice and practical tips, you’ll learn to understand your buyers’ minds like never before.
  • 3+ hours of content

  • 5 modules
  • templates

  • Expert insights
  • 100% self-paced
  • Official certification
Buyer Psychology Certified | Masters badge
Buyer Psychology Certified | Masters badge

Discover the psychology behind closing deals

 This course is your guide to mastering sales and buyer psychology. Packed with expert advice and practical tips, you’ll learn to understand your buyers’ minds like never before.                      

3+ hours of content

5 modules

6 templates

Expert insights

100% self-paced

Official certification

Competitive Intelligence Certified | Masters badge

Course overview.

Do your team conversations about competitors swing between ignorance and panic? Usually, there’s no middle ground. It’s heads in the sand, or it’s falling skies. 


If you struggle to respond confidently when asked about the competition, relying on scattered links and incomplete information, then worry no more. 


Whether you're a seasoned CI savant or a competitive novice, this course will equip you with the fundamental frameworks and tools to refine your competitive edge.


From mapping the market to uncovering the real reasons you’re winning or losing deals. From crafting untouchable positioning, to nailing cross-functional collaboration. This course gives you what you need to build a compete program with impact.


Don't let your competitors get the upper hand. Sign up to become Competitive Intelligence Certified and give your org the advantage.

The triangle rhetoric
Course overview.

If you and your revenue teams are struggling to understand buyer motivation, look no further than Buyer Psychology Certified.

With this sales psychology course, you’ll discover how to tap into the minds of your buyers like never before. 

Master these skills and you’ll discover buyer secrets and be able to pass your newfound knowledge back to your sales team - and elevate their sales performance to dizzying heights. 

This course will teach you:

  • What buyer psychology actually is and why it’s so critical to success in sales.
  • Tricks of the trade that allow you to influence a buyer’s behavior in your favor during the sales process.
  • To implement tried-and-tested buyer and sales psychology techniques into your revenue enablement programs, boosting your sales teams’ confidence and capabilities.
The triangle rhetoric

Course overview.


If you and your revenue teams are struggling to understand buyer motivation, look no further than Buyer Psychology Certified.


With this sales psychology course, you’ll discover how to tap into the minds of your buyers like never before. 

Master these skills and you’ll discover buyer secrets and be able to pass your newfound knowledge back to your sales team - and elevate their sales performance to dizzying heights. 

This course will teach you:

  • What buyer psychology actually is and why it’s so critical to success in sales.
  • Tricks of the trade that allow you to influence a buyer’s behavior in your favor during the sales process.
  • To implement tried-and-tested buyer and sales psychology techniques into your revenue enablement programs, boosting your sales teams’ confidence and capabilities.
By the end of this course, you'll be able to:
  • Understand the psychology of sales
    Train your sellers to understand how your buyers think, and use that to their advantage.

  • Discover the power of influence
    Delve into the minds of your buyers and learn how to highlight the value of your solution.

  • Weave psychology and enablement together
    Take your newfound learnings and build revenue enablement programs that pass that knowledge on to your teams.
What to expect from this course
What to expect from this course

By the end of this course, you'll be able to:

  • Understand the psychology of sales
    Train your sellers to understand how your buyers think, and use that to their advantage.

  • Discover the power of influence
    Delve into the minds of your buyers and learn how to highlight the value of your solution.

  • Weave psychology and enablement together
    Take your newfound learnings and build revenue enablement programs that pass that knowledge on to your teams.

"Love the module, Improving your sales techniques. So important to getting back to the basics on knowing the product and using the right terminology! This is an unintentional gap we sometimes have with misalignment internally, not overselling ourselves."


Sarah Wester, Director of Sales Enablement and Operations at Quit Genius

Learn from industry experts like:
Elvis Lieban
Senior Product Marketing Manager at Gong
Clara Smyth
Director, Competitive Enablement Services at Klue
Alejandro Rodriguez
Product Marketing Lead at Amazon
What's included when I enroll?

An awful lot of bang for your buck, that's what. Here's a glimpse of what you'll gain:
Industry-leading, community-led curriculum that covers the key areas of sales and buyer psychology - with nothing but expert intel throughout.
Tried, tested, and vetted templates and frameworks ready to use right away to streamline your processes and work with peace of mind.
Cutting-edge insights from world-leading sales and buyer psychology experts on how they've achieved success - so you can tap into their learnings and expedite your own success.
Create your own bank of tangible takeaways, bring them back to your boss, implement them right away, demonstrate instant ROI, and grow your career.
Exam questions throughout to consolidate your learning, challenge your way of thinking, and ensure what you learn in the course is taken out into the real world.
Access fireside chats, and bonus footage from industry experts. And apply practical tools and resources to implement effective buyer and sales psychology strategies.

What's included when I enroll?


An awful lot of bang for your buck, that's what. Here's a glimpse of what you'll gain:

Industry-leading, community-led curriculum that covers the key areas of sales and buyer psychology - with nothing but expert intel throughout.
Tried, tested, and vetted templates and frameworks ready to use right away to streamline your processes and work with peace of mind.
Cutting-edge insights from world-leading sales and buyer psychology experts on how they've achieved success - so you can tap into their learnings and expedite your own success.
Create your own bank of tangible takeaways, bring them back to your boss, implement them right away, demonstrate instant ROI, and grow your career.
Exam questions throughout to consolidate your learning, challenge your way of thinking, and ensure what you learn in the course is taken out into the real world.
Access fireside chats, and bonus footage from industry experts. And apply practical tools and resources to implement effective buyer and sales psychology strategies.

Looking to learn as a team?


If you're looking to get a team of three or more certified, speak to Matt at m.booth@teamalliance.com.

P.s. Need help convincing your boss? We've done the hard part for you.

Looking to learn as a team?


If you're looking to get a team of three or more certified, speak to Matt at m.booth@teamalliance.com.

P.s. Need help convincing your boss? We've done the hard part for you.

Course curriculum

Unlock additional courses 🔓


Access our suite of courses, a free in-person summit ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

Unlock additional courses 🔓


Access our suite of courses, a free in-person summit ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

FAQs.

Who's this course for?

This course is for anyone who’s ready to master the science of buyer psychology. This course will equip you with the confidence and know-how you need to understand your buyers inside and out.

How does the course work?

The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules chronologically and be invited to participate in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass all these, you’ll become Buyer Psychology: Certified!

How long will the course take to complete?

The course content, activities, and exams will take approximately 3 hours to complete.

What happens if I don’t pass the exams?

If you fail the first time around, you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS, and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

How long will I have access to the course content?

 For life! One, one-off payment gives you unlimited access to all the course’s content.